HomeMy WebLinkAbout2008-03-13
Beach Management Advisory Committee
Land Bank Conference Room
13 March 2008
4:00 pm
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Members Present: Maureen Beck, Chair, Tom Dickson, Colin Leddy; Guest: Kate ~~an of Plum TV
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Mrs. Beck convened the meeting at 4:05 pm and welcomed Ms. Brosnan, with wh?')l1the Co~ittee
was eager to discuss TV possibilities for publicizing beach information and regulatfOns. Mr. Dickson
hoped that members of the community could be featured in comments about keJping the b~hes
beautiful and in observing good beach practices, like keeping dogs on leash, picking up any li'Ylr, and
obeying driving and parking regulations. Mr. Leddy emphasized the importance of keeping t~ beaches
and their access paths litter-free all year round.
Mrs. Beck asked how much time Plum could devote to such information. Ms. Brosnan replied that if
BMAC could come up with three 10-30 second blurbs using photos and very brief comment to attract
attention, her team could design spots for them randomly at the beginning of the summer and later in
the season. She did not recommend using the spots repeatedly because people lose interest, but just
enough to heighten attention. She could also arrange an editorial piece which would last five minutes
and could serve as a call to action for improving beach respect. She also suggested that if some instance
of beach abuse occurred, someone should ring Channel 22 to report it for airing on the Morning Show.
Mr. Leddy suggested photos be taken in early spring of the trash accumulated for a long time in the
vegetation along the beach accesses and dunes as well as on the beach to contrast with photos to be
taken later in the summer of litter left by beachgoers. He hoped that these photos would highlight the
lack of attention to taking away what had been brought in to the beach but also the great amount of
litter in off season as well as in the summer. Ms. Brosnan agreed that such photos would be very
effective; she will call Mr. Leddy when she gets a camera team together to look at some sites with him.
Mr. Dickson suggested one-liner spots with young people urging their peers to respect the beaches. A
photo of an ATV patrolman on duty with beachgoers would be another idea. Ms. Brosnan also
suggested Plum could advertise the logo and the direct line to send viewers straight to the Beach
Management Website.
Mrs. Beck asked Ms. Brosnan when she would like the three blurbs and some photos for her team to
work with. If Plum could receive material by the end of April, it could be ready by Memorial Day. Mrs.
Beck emphasized that these items were to educate and remind viewers, not to scold them. Mr. Dickson
mentioned that a number of people involved in beach operations, like the Beach Manager, lifeguards,
A TV police, and beach caretakers, could be possible guests on the Plum Morning Program. Mrs. Beck
added Footprints Only, the non-profit spin-off organization of the Surfside Association, which circulates
posters and beach gear imprinted with their logo. The members thanked Ms. Brosnan and agreed to be
in touch soon with ideas, slogans, and photos.
Mrs. Beck agreed to delay the approval of the Minutes of 6 March until the next meeting, March 20,
when DPW Head Jeff Willett will be the guest. She stated that she hoped to wind up the interviews and
the report to the Town Manager by early April so that BMAC could concentrate then on the TV and
Website assignments.
After some general conversation the meeting was adjourned at 5:30 pm.
Respectfully submitted, with notes from Tom Dickson, Maureen Beck, Chair