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Section VIII - Culture and TourismFY2018 BUDGET PROJECTION •CULTURE & RECREATION •ATHENEUM •TOWN CLOCK •VISITOR SERVICES Town and County of Nantucket 16 Broad Street Nantucket, MA 02554 FY2018BudgetFY2018 BudgetDepartment of Culture & Tourism (formerly Visitor Services)1 FY2017D’fCl&TiRiDep’t of Culture & Tourism ReviewMission:ThemissionoftheDepartmentofCultureandTourismispromotetourismandpositiveon‐islandMission: The mission of the Department of Culture and Tourism is promote tourism and positive onisland experiences for residents and visitors; foster growth of the Island’s cultural community; and support all events and filming in public places.Goals:•Work with & support other Town department initiatives focused improving resident & visitor experience.•Implement key strategies defined in Organizational Assessment to meet Department’s mission.•Expansion of the Ambassador program with specific outreach to target high school volunteers.•ContinueddevelopmentoftheCulturalDistrictas aneconomicenginefortheIsland.Continued development of the Cultural District as an economic engine for the Island.•Continue to build upon and improve policies and practice for event management and oversight.•Work with Chamber of Commerce to support marketing efforts within the Cape & Islands region with afocus on bolstering attendance to our off‐season events (MOTT grant money to support marketing to theChamber cannot be used within 50 mile radius of Nantucket))•Ensure all locations are equipped with technology to better assist visitors.DEPT OF CULTURE & TOURISM2 FY2017’ f(’)Initiatives and Accomplishments Highlights:Dep’t of Culture & Tourism Review (cont’d)•Expanded visitor staff services to Airport and Greenhound (FY18).•Upgrades to the Visitor Services office at 25 Federal Street, including: painting interior, new carpetinstallation, new office furniture, installation of digital monitors, purchase of cell phone charging stations.•Hired new Special Event and Film Coordinator to create a more customer‐friendly event application process,llllf lll bh has well as assist in overall management of event applications in collaboration with the LicensingAdministrator.•Initiated an organizational assessment with Paper Crane Associates to review the mission and priorities ofthe.•DevelopedandexecutedtheDowntownIslandAmbassadorProgramforsummer2016whichincluded20•Developed and executed the Downtown Island Ambassador Program for summer 2016, which included 20volunteers who walked throughout historic downtown Nantucket where large numbers of out‐of‐townvisitors spent the day or weekend. They shared their love and enthusiasm for all that Nantucket offers withvisitors, as well as sharing important information about public services/amenities and directions.•Continued participation in the Nantucket Cultural District.pp•Revised webpage & social media accounts; plans to build new comprehensive department website –www.visitnantucketisland.org•Assisted various Town departments with initiatives such as: Jetties Beach Concession RFP review; preparationfor visit with Moody’s accrediting agency; Department of Public works on trash barrel improvements; treebase and sidewalk evaluation; Department of Public Health’s summer outreach around sun protection; TownAdministration and Nantucket Clean Team for beach clean‐up efforts post‐Fourth of July holiday.DEPT OF CULTURE & TOURISM3 FY2018’ fDep’t of Culture & Tourism Overview Priorities•Provide up‐to‐date relevant information to tourists and seasonal residents.•Provide and support the further development of amenities needed by tourists and seasonal residents suchas bathrooms, wayfinding signage, parking, and  island‐wide transportation.•Enhance downtown’s role as a gateway for visitors to the island.•Collect, analyze, & distribute data on tourists and the tourism industry on Nantucket in collaboration withother community & Town depts.•Serve as an advocate both within the town government and within the community for balancing events,activities, and visitation throughout a longer and extended season in order to benefit all.•Promote visitor & resident participation in cultural activities through participation in the NantucketCultural District.•Deepen partnership with the Chamber on key community & tourist and issues.•Collaborate with the various Town departments to properly permit events using public lands, whileiid i idiiihi hNk’iliflifassisting event producers in creating events and activities which respect Nantucket’s unique quality of life,protect Nantucket’s resources, and have limited impact on access by others.DEPT OF CULTURE & TOURISM4 FY2018’ fDep’t of Culture & Tourism Overview Significant Changes Year‐to‐YearThese priorities reflect the growth of the department from Visitor Services to Department of Culture and Tourism. Key Issues•Update salary allocation to include Special Event and Film Permit Coordinator•Expanded marketing support to the Chamber of Commerce (addressing their gap in providing marketing support to off‐season events within the 50 mile limitation set by Mass Office of Travel and Tourism grant and thereby increasing exposure of events to residents and Cape & Island neighbors).•Recommend an increase on Seasonal Aide of 2.5% in each category. This will notrequire a budget increase fdfor us to accommodate.  Compensation LevelStart Second SeasonThird Season Fourth Season FY17 A‐Hourly$15.00 $16.00 $17.00 $18.00•Special Event Support will include $3,000 to support the annual Memorial Day Parade.•Support for Ambassador Program and Cultural District (same as FY16)HourlyFY18 A‐Hourly $15.50 $16.50 $17.50 $18.50•Technology upgrades to improve visitor servicesDEPT OF CULTURE & TOURISM5 FY2018 Budget’ f’Dep’t of Culture & Tourism Dep’t3-YEAR ACTUALCOMPOUNDBUDGET BUDGETSUMMARY FY2014 FY2015 FY2016SIMPLE ANNUALFY2017FY2018$ Inc/(Decr) % Inc/(Decr)ACTUALSACTUALSACTUALSAVERAGE GROWTH RATEBUDGETBUDGET FY18/FY17 FY18/FY17Payroll Salary 243,605$ 247,424$ 302,828$ 264,619$ 11.5%284,291$ 344,270$ 59,979$ 21.1%Overtime1,633 1,563 660 1,286 (36.4%)- - -$ naMedicare P/R Tax3,631 3,726 4,416 3,925 10.3%4,100 5,000 900$ 22.0%Repair And Maintenance31,833 323 922 11,026 (83.0%)2,500 2,500 -$ 0.0%Prof Services2,191 36,150 39,201 25,847 323.0%35,000 14,500 (20,500)$ (58.6%)Marketing & Advertising10,960 11,599 8,316 10,292 (12.9%)11,600 11,000 (600)$ (5.2%)Travel Expenses465 680 1,110 75254.5%500 5,000 4,500$ 900.0%Supplies3,695 2,650 6,057 4,134 28.0%10,600 22,400 11,800$ 111.3%Fireworks- - 44,925 14,975 na47,500 47,500 -$ 0.0%Special Events/Function6,701 22,344 19,754 16,266 71.7%28,000 32,200 4,200$ 15.0% Other6,913 6,233 5,641 6,262 (9.7%)18,000 18,600 600$ 3.3%TOTAL CULTURE & TOURISM311,628$ 332,692$ 433,831$ 359,384$ 18.0%442,091$ 502,970$ 60,879$ 13.8%DEPT OF CULTURE & TOURISM6 AppendixAppendixDepartment of Culture & Tourism(formerlyVisitorServices)(formerly Visitor Services)7 Town & County of Nantucket Town & County of Nantucket Organization ChartOrganization Chart––Department of Culture & Tourism (Visitor ServicesDepartment of Culture & Tourism (Visitor Services))Organization Chart Organization Chart Department of Culture & Tourism (Visitor ServicesDepartment of Culture & Tourism (Visitor Services))Culture & TourismDirectorVisitor ServicesCoordinatorSpecial Event &Film CoordinatorSeasonalInformation Aides (12)(25 Federal, Straight Wharf Kiosk, Ai t G h d)Children’s BeachSeasonal Coordinator (1)Airport, Greenhound)DEPT OF CULTURE & TOURISM8 FY2018BudgetDetailFY2018 Budget DetailDEPT OF CULTURE & TOURISM9 FY2018C&T Exceptions PositionsOperational Expenses (1)None1.General Advertising: $9,0002. Building & Equipment: $9,000(1)Non-controllable expenses such as general insurance, medical insurance, pension costs and utilities are excluded.DEPT OF CULTURE & TOURISM10 TOWN OF NANTUCKETDEPT OF CULTURE & TOURISM (FORMERLY VISITOR SERVICES)FY2018 BUDGET PROJECTION3-YEAR ACTUALCOMPOUNDBUDGETBUDGETFY2014 FY2015 FY2016SIMPLE ANNUAL FY2017FY2018$ Inc/(Decr) % Inc/(Decr)ACTUALSACTUALSACTUALSAVERAGEGROWTH RATEBUDGETBUDGETFY18/FY17 FY18/FY17PERSONNEL EXPENSE1620 CULTURE & TOURISM (FORMERLY VISITOR SERVICES)1620 51100 SALARY, PERMANENT 166,717$ 164,176$ 221,104$ 183,999 15.2%183,000 246,400$ 63,400$ 34.6%1620 51200 SALARY, SEASONAL 69,460 75,712 70,012 71,728 0.4%94,536 94,500 (36)$ (0.0%)1620 51300 OVERTIME 1,633 1,417 660 1,237 (36.4%)- - -$ na01620 51319 OVERTIME:SEASONAL - 147 - 49 na- - -$ na1620 51700 LONGEVITY PAY 7,428 7,536 11,712 8,892 25.6%6,755 3,370 (3,385)$ (50.1%)1620 51961 MEDICARE P/R TAX 3,631 3,726 4,416 3,925 10.3%4,100 5,000 900$ 22.0%1620 51999 FIN COM TRANSFER SALARIES - - - - na- - -$ naSUBTOTAL CULTURE & TOURISM PERSONNEL EXPENSES 248,870$ 252,714$ 307,904$ 269,829$ 11.2%288,391$ 349,270$ 60,879$ 21.1%OPERATING EXPENSE1620 CULTURE & TOURISM (FORMERLY VISITOR SERVICES)1620 52107 UTILITY: LANDFILL -$ -$ -$ - na- -$ -$ na1620 52404 REP&MAINT:BUILDING 29,746 - - 9,915 (100.0%)- - -$ na1620 52416 COPIER - - - - na- 1,800 1,800$ na1620 52703 RENT/LSE:POSTAGE METER 533 533 400 488 (13.4%)600 600 -$ 0.0%1620 53100 PROFESSIONAL SERVICES 2,191 36,150 39,201 25,847 323.0%35,000 14,500 (20,500)$ (58.6%)1620 53103 GENERAL: ADVERTISING - - na- 9,000 9,000$ na162053110GENERAL PRINTING2 800 1 797 1 829 2 142 (19 2%)13 000 9 000 (4 000)$ (30 8%)162053110GENERAL: PRINTING2,800 1,797 1,829 2,142 (19.2%)13,000 9,000 (4,000)$ (30.8%)1620 53112 TRAVEL & LODGING BROCHURE 10,960 11,599 8,316 10,292 (12.9%)11,600 2,000 (9,600)$ (82.8%)1620 53401 COMM:TELEPHONE 2,413 2,599 1,770 2,261 (14.4%)2,600 2,600 -$ 0.0%1620 53402 COMM:POSTAGE 520 793 454 589 (6.5%)1,000 500 (500)$ (50.0%)1620 54201 OFFICE SUPPLIES 2,805 2,629 6,057 3,830 47.0%3,400 4,400 1,000$ 29.4%1620 54210 REP&MAINT:GENERAL 2,087 323 922 1,111 (33.5%)2,500 2,500 -$ 0.0%1620 54302 BLDG&EQ:MAINT & SUPPLIES 890 21 - 304 (100.0%)7,200 16,200 9,000$ 125.0%1620 54701 UNIFORMS 364 353 781 499 46.5%400 1,000 600$ 150.0%1620 55101 BOOKS/SUBSCRIPTIONS 69 158 158 128 51.3%200 1,950 1,750$ 875.0%1620 55801 RESERVE: SPECIAL EVENTS 6,701 3,510 4,397 4,869 (19.0%)4,000 6,700 2,700$ 67.5%1620 55804 FIREWORKS - - 44,925 14,975 na47,500 47,500 -$ 0.0%1620 57101 IN-STATE:MISC TRAVEL 465 680 1,110 752 54.5%500 2,500 2,000$ 400.0%1620 57103 IN-STATE:SEMINARS, PROF GA - - - na- 2,500 2,500$ na1620 57301 DUES:PROFESSNL ORGANIZATN 215 - 250 155 7.8%200 2,950 2,750$ 1,375.0%1620 57902 SPEC FUNC:BAND CONCERTS - 4,025 6,075 3,367 na7,000 7,000 -$ 0.0%1620 57903 SPEC FUNC:HALLOWEEN - - - - na2,000 - (2,000)$ (100.0%)1620 57904 SPEC FUNC:4TH OF JULY - 4,831 2,637 5,000 8,500 3,500$ 70.0%1620 57905 SPEC FUNC:SEASONAL ACTVTY - 9,978 6,645 5,541 na10,000 10,000 -$ 0.0%1620 58999 FINCOM TRANSFER EXPENSE - - - - na- - -$ naSUBTOTAL CULTURE & TOURISM OPERATING EXPENSES62,758$ 79,979$ 125,928$ 89,555$ 41.7%153,700$ 153,700$ -$ 0.0%11 FY 2018 Personnel Spreadsheet ORG: 01620Number of Positions in DepartmentFull-time 3Part-timeSeasonal 13Temporary 0Vacancies 0New Positions Requested 0TOTAL OF ALL POSITIONS 16Name PositionAvg Hours Per WeekJob CodeClass & Step as of 6/30/17(e.g., B -Step 3)FY2018 Anniversary DateFY2018 ProjectedSalaryLongevityPayEducationPayCertificationPayHolidayPayOtherTotal byEmployeeMURPHY, M.DIRECTOR40.00VS03 NON-UNION 03/28/18100,80000000 100,800SHARPE, D ADMINISTRATOR40.00VS02S3 Step 9 05/11/1884,300 3,3700000 87,670CARLISLE, J.E&F PERMIT COORDINATOR 40.00VS04S2 Step 1 06/13/1861,30000000 61,300VACANT - (13) SEASONAL AIDES25HRS / 15 WKS VS75 TW Article 7, 2nd Sea N/A94,50000000 94,500246,40094,5003,370000000344,2705,000349,270Salary SubtotalMedicare (enter on Munis 51961)Total Personnel Services Total Certification Pay (enter on Munis 51551)Total Holiday Pay (enter on Munis 518xx)Total Other Pay (enter on Munis line where appropriate)Shift Differential (enter on Munis 513xx)Overtime (enter on Munis 514xx)Total Education (enter on Munis 516xx)Visitor ServicesTotal Prorated Salary (enter on Munis 51100)Total Seasonal Salary (enter on Munis 51xxx)Total Longevity (enter on Munis 51700)12